I am a creative leader whose primary talent is recognizing an intriguing story and assembling the most passionate group of conspirators to tell the tale. I unify the vision of my army of loyal collaborators by inspiring empathy to fight for truth, intelligence and all forms of beauty.
I am a storymaker that brings humanity back to commerce. I believe that good business is led by social progress and community activation.
A multi-specialist, I play with the relationship between language and sensory mediums. My practice is to make immersive worlds that empower an audience to own intended messaging, making it personal and precious. Straddling the worlds of journalism and marketing for 15+ years has taught me the value of authenticity over propaganda.
I co-founded the design and communication agency Good Blood Creative, whose ongoing projects can be viewed here.